Budget Strained by New Needs?
It seems that many are cutting back, at least on the little things. A recent poll by Harris Interactive, dated November 11, 2010, documents some of the ways people have cut back. According to the Harris poll, some 37% are going to the hairstylist or barber less often, over a quarter of adults have cancelled magazine subscriptions and one in five Americans have stopped purchasing coffee in the morning. Twenty-two percent have cut back on cable TV and seventeen percent have cut or cancelled cell phone service.
Clearly, cutting back on the little things will help a strained budget, however, we believe Americans need to give serious thought to what can and what can’t be cut. In an article by Humberto Cruz titled “Are boomers’ ‘necessities’ grounded in reality?” (Sarasota Herald Tribune, August 28, 2010), Mr. Cruz discussed the results of another Harris poll commissioned by Mainstay Investments. The “Retirement Lifestyle” study examined what were considered the ’needs” of boomers who had $100,000 or more in investments.
It used to be that food, clothing and shelter were the basic needs. The study found that new “needs” have surfaced. Some of the new needs identified in the study were healthcare, internet connections, shopping for birthdays and special occasions, family vacations and getaways, lawn care, housekeepers, club memberships, professional haircuts, and funding children’s education.
We often see client budgets that include $ 100 or more for pet care and $100 to $150 a month for cable and cell phone bills. Clearly, cases can be made for all of the above new needs, in special circumstances. Nevertheless, we believe Americans need to re-examine their life goals and in light of what is really important to them, re-assess how they are spending their money. They might find that mowing the lawn provides some exercise that promotes better health and saves $20 to $ 25 a month for their poorly funded retirement.
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